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What's your USP?
All Doula UK approved courses follow the same Core Curriculum, so your training is solid and consistent - but your personality, values, and way of being  are what make you the doula clients choose. What is a USP? A Unique Selling Point  is the single most compelling reason a customer should choose you over other doulas. It focuses on a specific benefit or difference that matters to your target clients and can be communicated in a few words or a short phrase. A strong USP is c

Leila Baker
Nov 253 min read
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Hope After the Storm: Welcoming Rainbow Babies *TW
*Trigger Warning - Baby loss The term "Rainbow Baby" refers to a child born after the loss of a previous baby due to miscarriage,...

Leila Baker
Oct 99 min read
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Big Lasts
As a doula and someone who works closely with expectant and new parents, I spend a lot of time celebrating the Big Firsts. You know,...

Leila Baker
Nov 29, 20243 min read
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The Amazing Amygdala: How Pregnancy Shapes the Brain of All Expectant Parents
Pregnancy is a miraculous journey that not only transforms the identity of the birthing person but also has intriguing effects on the...

Leila Baker
Dec 26, 20232 min read
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The Power of a Story
In a departure from my usual blog style, today I would like to tell you a bit of a story: My mother is Mauritian and moved to England...

Leila Baker
Oct 26, 20233 min read
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Complementing Supplements with Nutrition - A holistic approach to health and life
How are you feeding your body, mind and soul? In today's fast-paced world, the quest for optimal health often leads us to explore various...

Leila Baker
Sep 23, 20233 min read
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Finding Courage Through Vulnerability
There is no courage without vulnerability. What does that mean to you? For me, it covers things like asking for help, admitting defeat,...

Leila Baker
Jul 4, 20233 min read
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Getting Your Act Together
Following on from last month’s post where I talk about self care and burnout, I wanted to share something about the times when you might...

Leila Baker
May 24, 20234 min read
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Self-Care as Doulas
I’ve spent the last few months changing my mindset around ‘downtime.’ I’ve come to a healthy understanding that instead of judging myself...

Leila Baker
Apr 28, 20233 min read
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Mary, did you know?
The awesome potential of an unborn child There’s a story that tells of a young woman, around 12 years old, who was expecting a baby. She...

Leila Baker
Dec 22, 20182 min read
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Baby loss awareness week
Over the last few days I have tried many times (and failed that same number of times) to write a meaningful post about Baby Loss...

Leila Baker
Oct 15, 20182 min read
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"Every time you post something online, you have a choice. You can either make it something that adds to the happiness levels in the world—or you can make it something that takes away."
Zoe Sugg
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